Concept

For the first time in West Africa, a professional event dedicated to the industry of cosmetics and beauty opens its doors to the public. Buyers and distributors on one hand, enthusiasts of fashion and cosmetics on the other hand…. All are invited to live a unique experience with participating brands.

Not only is it a fantastic platform for communication, networking and business opportunities but it is also the place to uncover new trends and innovations in beauty, haircare, skincare & spa and wellbeing.

More than a trade fair, the event brings together over one hundred participants handpicked at a luxurious place with 3000m2, and offers brands a unique opportunity to meet two publics: professional & final consumer.

Three days to catch the eye of buyers and local distributors expand their sales network in West Africa and make good deal. But also a proprietary format with an weekend opening for the general public: an opportunity for brands to establish a direct link with consumers, which will become “Consum’Actors ” by immersing them in the privacy of your products.

However, Why Beauty Color Africa?

With a market estimated at 6.93 billion Euros in 2012 and approximately 10% annual growth compared to barely 4% in the international market, according to the World Retail Congress Africa 2013, the African continent is the new Eldorado for cosmetic giants. A recent study found that it should reach 10 billion € in 2017..

The beauty market in Africa is mainly haircare and toiletries. Facial products and makeup are still marginal but growing quickly (just 6%-7% each of the market). Also, consumers often alternate between buying local brands and international brands which suit the local population’s different lifestyles, habits and purchasing power. Moreover, in Africa, 90% of trade still going through traditional channels, markets and stalls streets. Beauty Color Africa allows you to meet, learnet retain to a vast population who still live rural and without access to modern distribution.

The Ivory Coast’s middle class, foreign multinationals and many retail outlets -from shopping centres to luxury boutiques- gives the country a head start over other French-speaking African countries with the opening of Fnac and the first Beauty Success franchise..

Expand your market share and seize this incredible opportunity to infiltrate the West African market with Beauty Color Africa:

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