M
AYBELLINE NEW YORK
Maybelline New York, world leader of makeup, is present in more than 100 countries. Combining formulas of spikes with a trends expertise and spirit of new Yorkers, the Maybelline New York mission is to provide innovative, accessible and easy to use all women cosmetics.
In 1915, Mabel Williams, a young woman from Chicago, was looking for a way to beautify his gaze. Naturally inventive, the young woman had the idea to mix of vaseline and coal dust and apply the mixture on her eyelashes and eyebrows. Inspired by the potential of this craft invention, his brother Thomas Lyle Williams founded the Maybell Laboratories, and began to sell the mascara by correspondence. Soon, women from the four corners of the United States has pulled out products Maybelline, a craze whereby the company replied in the 1930s by offering its products in stores. Therefore, the legendary product line has ceased to grow.
In 1971, after half a century of continuous innovation, Maybelline marked the world of cosmetics by launching the revolutionary mascara Great Lash based on water, in his pink and green tube developed a cult following. Since then, this mascara has become one of the best-selling beauty products in the world and a favorite of many celebrities and make-up artists. Today, Maybelline New York is a leader in the category mascara, thanks to its iconic line Volum’ Express: the Colossal known immediate worldwide success, and shortly after its launch in 2010, the impact false eyelashes ranked No. 1 of mascaras.
A major innovation appeared in 2004 with the launch of Dream, a substantive range of complexion, blush, powder bronzer and concealer. Dream Matte Mousse, with its light and micro-aerated formula revolutionary, is today Foundation No. 1 in the world. In 2009, Maybelline New York pushed back the products category for the complexion with the launch of its first BB cream in Asia. Since then, millions of women around the world have fallen under the charm of the unique formula of Dream Fresh BB 8 in 1. In the category red lipstick, Maybelline New York Color Sensational collection launching in 2009: 4 easily identifiable color families, covering a wide range of shades. Success with its creamy texture and its bright color, the range reinvents itself constantly, offering bold collections in line with the trends of the moment. The latest success of Maybelline New York has been the introduction of the nail polish Color Show in 2012. This range to the textures, colours and cutting-edge effects, inspired by the New York fashion shows, has allowed all the women to adopt the styles most trends in Polish.

2009 marks a milestone for Maybelline New York. After Amsterdam, Berlin and Moscow, Maybelline New York captured the coveted title of Sponsor official makeup of the Mercedes-Benz Fashion Week in New York. Maybelline New York has since evidence of creativity and know-how on the catwalks, working with fashion designers to develop the beauty of next season trends. Today, Maybelline New York is proud to be sponsor official makeup of thirteen weeks to fashion the world.
With the glamour and the energy of New York, with the latest cosmetic innovations and trends of fashion, the podium at the street, Maybelline New York offers women from around the world to express their personality.
SHE HAS SOMETHING MORE. IT IS PERHAPS MAYBELLINE.
Learn more…FOLLOW MAYBELLINE!
- @triviakiIlua Here to help! We recommend trying Fit Me Dewy & Smooth Foundation in shade Sun Beige #310. Check out… https://t.co/LS5FUOJZyn 0 0
- @dafneedelstein Maybelline New York, a brand of L’Oréal, does not test on animals. We have not tested our products… https://t.co/9aZDDNsBC7 0 2
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- @ifyouseeeloise Maybelline New York does not test any of its products or ingredients on animals. For more info cli… https://t.co/J3ZpbTyhH6 0 0
- @amyjems Hi! This collection is available in-store only at select Walmart locations. Please check your local Walmar… https://t.co/cveNcW8lhm 0 0
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- 💥Conceal, shape & correct with instant age rewind concealer.
💥Our Spider-Man inspired superstay matte ink is ava… https://t.co/kA3zYSAT4W 2 18 - Babellines! Our limited edition Marvel X Maybelline collection is available now in-stores only at select @Walmart… https://t.co/nCp9RozU8e 37 195
- APRIL FOOLS – you didn’t think we’d actually leave New York, did you? We will always be MAYBELLINE NEW YORK! #newyorkforever 2 72
- @LorraineM2010 Hi there! Falsies Push Up Angel Mascara is still available. We are so happy to hear you love it! 0 1
- Our makeup collections have outgrown our beauty closets, our apartments do not offer enough light, and we’re sick o… https://t.co/IiSQYsZwft 8 77
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- After a tough year and much consideration and deliberation, it is with mixed emotions that we announce our relocati… https://t.co/KHvJWzDz3w 4 62
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- What's your favorite lifter gloss shade atm? 👄 We're loving shade, ‘amber’. https://t.co/CNmGyLjoJN https://t.co/eLeeItw3nd 7 120
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- RT @HerWorst: The 30 hour maybelline superstay foundation is my go to for summer. Im already knowinn. Its always been @Maybelline for me. 1 0
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- Obsessed with this soft glam! 😍 @nessasunshine_ wearing great lash mascara, expert wear eyeshadows in ‘made for moc… https://t.co/ZyybNz2JfN 1 26
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- RT @DeidraDumm: I have used many “expensive” brands of mascara.
Can I just say how much @Maybelline Lash Stiletto knocks them out of the… 1 0 -
- If you could only wear 1 of these products for the rest of your life, which one would it be? 👀… https://t.co/rqr7VfQBgA 4 54
- This smokey eye + nude lip combo is 🔥!
Watch @NikkieTutorials and Erin Parson’s smokey eye tutorial here:… https://t.co/FAmL8DWzyn 9 51 -
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- RT @VibeMagazine: Congratulations to @stormreid! She is now the new face of @Maybelline New York 🎉 https://t.co/RN0LMaVh5e https://t.co/eo1… 17 0
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- RT @wwd: .@Maybelline has tapped @stormreid as its new spokesperson. https://t.co/5Bo9XhSVrp https://t.co/gvD5DaFCdQ 9 0
- Introducing our NEW Maybelline girl, STORM REID.🌟 @stormreid is an actress, producer, changemaker & an absolute QUE… https://t.co/ZawRZoQDlm 2 77
- Meet the bb cream that hydrates, brightens, and makes your skin look like your skin but better! Our dream bb fresh… https://t.co/g9TkLzEDJB 4 38
- @PamelaDraper Maybelline does not test any of its products or ingredients on animals. For more info click: https://t.co/5fDIdreGiV. 0 0
- @Brendaflbroker We are sorry about that, Brenda! We would still like to further assist you. Please Direct Message u… https://t.co/YATBu3TUSk 0 0
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- @Brendaflbroker Hi there! We apologize you are having problems with our Gel Pencil, please send us a direct message… https://t.co/5lmB9WJ1vz 0 0
- This look is 🔥! Alissa Janay wearing superstay 24HR full coverage foundation and tattoo studio 36HR sharpenable bro… https://t.co/o0EP99BEPQ 4 45
- @marian_kwei Hello! Thank you for contacting Maybelline New York's USA website. We recommend reaching out to Maybel… https://t.co/VjDE01GAYb 0 0
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- Living for this berry lip! @delinamedhin is wearing color sensational ultimatte lipstick in ‘more berry’!… https://t.co/wphqFz3BC6 5 50
- We have a brand new YouTube series featuring @NikkieTutorials + Erin Parsons!
This week watch how they created th… https://t.co/HHRbC6Shg5 4 43 - Do you love falsies lash lift mascara? Did you know we launched falsies lash lift in an 'ultra black' shade? 👀 This… https://t.co/1g23Fd8Beb 1 39
- @JanScot72263944 Hi there! We apologize you had trouble sharpening our Tattoo Studio Brow Pencil, we would like to… https://t.co/MDDl1wixJ8 0 0
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- If you could only use one for the rest of your life, which one would it be: sky high mascara or lifter gloss? 👀https://t.co/Tt9qOvWilf 2 27
- #GIVEAWAY! This #internationalwomensday we want to gift you and a friend our entire color sensational ultimatte lip… https://t.co/20PdanOlxD 344 466
- Happy #InternationalWomensDay to the strong women that inspire us each and everyday! Tell us who inspires you? ♥️ 9 108
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- RT @MsImaniE: @Maybelline Super Stay Matte Ink in the shade ‘Founder’ is perfect for a business meeting and brunch in the Hamptons #mnyitlo… 1 0
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- We've been nominated for 12 @Allure_magazine Readers' Choice Awards! Help us WIN by voting for your favorite maybel… https://t.co/CRpgxY7VOC 10 34
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- Thank you everyone for joining our #bravetogether panel! Special thanks to @kahlanabarfield, Alexandra Elle,… https://t.co/I4HvKg08Ih 0 11
- “You will outgrow people for now or forever and you’re still allowed to change and become a better version of you w… https://t.co/D93k3rmnrV 3 22
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- “You are you. No one else has the imperfections you have and the strength you have. Focus on yourself and who you w… https://t.co/yugrTcTdFP 4 24
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- Join us today for a free virtual mental health panel in collaboration with @LLTherapyFnd! There's still time to reg… https://t.co/jH7id8DUFw 0 11
- We love a matte nude lipstick that's lightweight and comfortable on the lips! @kamm_lester is wearing color sensati… https://t.co/NrY9COT00M 4 68
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- We’ll be discussing the impact relationships have on your mental and emotional wellbeing. Relationships, whether it… https://t.co/OxCYT1Avj8 1 8
- Meet our roster of experts including @kahlanabarfield, Alexandra Elle, @RachelCargle, Dr. Kathy Pike, Sienna Gomez… https://t.co/Bg90aQomBw 0 5
- Join us on Friday, 3/5 for a free virtual mental health panel in collaboration with @LLTherapyFnd!
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Register here t… https://t.co/Bus0gg5cSS 2 16 -
- RT @PrvLAP: Thank for the sky high lashes @Maybelline 👀 my fave new mascara 😍 #skyhighlashes https://t.co/4dNzKgQ1XK 5 0
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- Maybelline stands against hate, discrimination and racism in any form. We stand in solidarity with the Asian commun… https://t.co/NbDLeiJc8B 10 72
- We will be donating to @stopaapihate which provides multilingual resources to report acts of violence, safety tips,… https://t.co/6y9mC3dbWZ 3 17
- We're concealing dark circles, bags and blemishes with fit me concealer. Which maybelline concealer are you wearing… https://t.co/j7fKbKAN8l 9 50
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- RT @iamleighanne: I just tried out the new @Maybelline #SKYHIGHMASCARA. Check out my lashes 👀❤️ https://t.co/sUyqoSNIDm 17 0
- 🖤Our limited edition @makeitblack superstay matte ink in 'thrill seeker' is available online @ultabeauty until 3/1!… https://t.co/hAvXMBN9wP 5 51
- 🚨#GIVEAWAY! Enter for a chance to WIN a year's worth of Sky High Mascara, a virtual @stretchdspace session & starte… https://t.co/1HTP4hqZ4E 4 33