Bold Make Up is the encounter of ambitious women, exacerbated entrepreneurial, love of life and always looking for the idea that would revolutionize the world. All started 2 years ago, in a famous gym on the Champs Elysées. He’s just a glance, two steps of Step and laughing so that they become inseparable.”
Finding themselves looking for a job, they decided to take the bull by the horns rather than wait for opportunities to come to them. Thus, they began a great brainstorming session, in order to find the product or service that could differentiate the existing offer and in an area that was passionate about them.
It punches, punches it, but no bright idea came them to mind. Then one day, while taking a drink in a bar of the Abbesses in Paris with a professional makeup artist, the idea emerged, “And why not create a brand of make-up of quality and prices meet the needs of the African market?”.
Bold Make Up is a makeup brand 100% made in France, specialized in black, Metis and dull skins. It is intended for young girls and women modern, ambitious, party girls, glamorous, serious and a bit “socialites”. As in society, there is not a model of ‘woman Bold’ but there are several, each with a personality with the multiple facets. Their common point: the courage and confidence. Be a Bold woman, is to be a courageous and confident woman.
Bold Make Up, it’s an explosive cocktail between:
– A concept product premium with an identity fun gravitating around the universe of the bar and the drink.
– A bold choice of target market, namely Africa
– An original distribution channel, the Beauty Bar
Bold Make Up, it is also a mark who surfed on the economic and ecological trend thanks to its concept of charging. The Bold ladies will be able to save the planet by opting for the ‘refill’ option available on some products at the second purchase and thus enjoy a saving up to 40%.Learn more…
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