The Trade Show

The trade fair Beauty Color Africa arrives in Africa

ith a market estimated at 6.93 billion Euros in 2012 and approximately 10% annual growth compared to barely 4% of the international market, according to the World Retail Congress Africa 2013, the African continent is the new Eldorado for cosmetic giants. A recent study found that it should reach 10 billion € in 2017.

The beauty market in Africa is mainly dominated by haircare and toiletries. Facial products and makeup are still marginal but growing quickly (just 6%-7% each of the market). Also, consumers often alternate between buying local brands and international brands which suit the local population’s different lifestyles, habits and purchasing power. The beauty market in Africa divided into two categories – local products and international products.

The middle class in Sub-Saharan Africa: 300 million people (34% of the population) – over a billion people in 2060 (source: African Development Bank).

African skincare and beauty market growth: 6.9 billion Euros and +10.5 billion Euros in 2017 (source: Euromonitor/Roland Berger)

Turnover for major consumer goods brands on the African continent : 7,1 billion € Unilever- (OC & C)
Sub-Saharan African cosmetics sales:  : + 120 million products with 683 million Euros in revenue (2013). 52% increase (Source: L’Oréal report in 2012).

Ivory Coast’s middle class, foreign multinationals and many retail outlets (from shopping centres to luxury boutiques) gives the country a head start over other French-speaking African countries with the opening of Fnac and the first Beauty Success franchise.

Seize this incredible opportunity to infiltrate the West African market with Beauty Color Africa