in 2003 at the initiative of Olivier Laouchez, TRACE is a leading brand and entertainment group operating in 160 countries including France, Africa, Caribbean and Indian Ocean. TRACE offers thematic TV channels, FM radios, mobile services, digital platform and produces events and programmes for the new Urban, Multicultural and Multi-ethnic generations.
Trace Urban (formerly Trace TV) is the third most distributed French channel in the world1. It is dedicated to music and urban cultures (Rap, R & B, Hip-Hop, Dancehall, etc.) targeting audiences 15-34 years old. Trace Urban is France’s second-largest pay-TV channel and the first in the African continent, in the Overseas Departments and in 60 countries around the world2.